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What Is Content Marketing?

Content that is useful is the nexus of your marketing
Traditional marketing is getting less and less efficient by the moment; as a forward-thinking marketer, you realize there must be an alternative.

Incorporate the realm of content marketing.

Content marketing can be described as a marketing method that is focused on the creation and distribution of valuable relevant, consistent, and pertinent content that is able to draw and hold an identifiable audience the end drive profitable customer actions.

Instead of promoting your services or products instead, you provide relevant and useful information to your potential customers and clients to help them resolve their problems.

Content marketing is employed by top brands. Our annual survey indicates that the majority of marketers use content marketing. Actually, it’s employed by a variety of prominent companies around the globe, including P&G, Microsoft, Cisco Systems, and John Deere. It is also used by small companies and one-person shops across the world. Why? Because it works.

Content marketing can boost your bottom line as well as your customers

In particular, you can find four primary factors and advantages that businesses should consider using content marketing

  • Sales increase
  • Cost savings
  • Better customers with more loyalty
  • Content as a way to make money

Why is Content Marketing Important?

Content marketing is a tried and true strategy that has been proven to be effective. As a result, companies gain an advantage over their competitors. Check out the statistics on content marketing:

  • Blogs for businesses generate 67 percent greater leads than other companies.
  • 47 percent of buyers read three to five pieces of information before speaking with sales representatives.
  • Companies that make use of content marketing experience around 30 percent greater growth rates than those that do not.
  • 72 percent of B2B (B2B) marketers believe that content marketing improves engagement and the number of prospects they create.