Businesses around the world have had an interesting 2021. The last twelve months have been full of exciting developments in technology and challenges with supply chain logistics. Business owners and marketers alike have been on the edge of their seats. There is no end to the excitement, so staying on top of emerging trends is important.
We’ve been closely following the global trend of the eCommerce explosion over the past year. We’re looking at the data to see what trends we can anticipate in this area as 2021 draws close.
These are our top five eCommerce trends in 2022.
1) Sustainability or bust
Despite the dragging of the leaders at the Climate Summits worldwide, consumers are becoming more committed to sustainable brands. They are clear in their message: Businesses must stop pursuing unsustainable practices.
This is especially true for younger audiences.
Sustainability is already a popular trend in marketing and will continue to be one of the eCommerce trends in 2022.
The number of monthly searches for “Sustainability” has risen dramatically over the past five years. The search volume in the US rose from 49.5k in December 2016 to 135K in November 2021. Globally, this increase is even greater, from 164.5K to 724K.
Many companies are moving away from plastics, particularly when it comes to packaging. Some companies now include information on the origins and recycling of products.
Companies have also begun sharing data about their carbon footprints with consumers, and Mastercard recently unveiled a carbon footprint calculator for banks.
These trends reflect the shift in consumer sensibilities towards the environment and offer significant opportunities for ecommerce companies that are open to sustainability.
2) Upcycling, Vintage, and Second-hand… Use to Power
Although closely related to the previous section but still worthy of its own, second-hand, vintage, and upcycling (also known as reuse) are all growing in popularity, and they will definitely impact ecommerce trends in 2022.
In the last few years, businesses that focus on second-hand items have seen a rise in popularity. Depop and Poshmark are two of the most popular platforms for second-hand clothing, which have experienced solid growth.
Retailers that sell new products are also expanding their inventory to include used products. Zalando, Ikea already has sections for second-hand items. Many other companies also offer recycling rewards.
Deals on refurbished products are also offered by companies specializing in electronics like Apple and Bestbuy. This gives consumers more options when shopping.
Ecommerce companies could profit from this trend by offering similar options to customers and appealing to them by looking at suppliers who offer upcycled goods.
Although cryptocurrencies were always presented as an alternative to fiat currency and banks, volatility and difficulties of use have hindered their adoption. However, the tides may be turning.
Over the past few years, top Cryptocurrency websites have experienced huge spikes in traffic. The industry’s top three most popular websites saw more than triple their traffic in 2021.
All markets are already being affected by the rise of decentralized financial services. Many large banks and payment services like PayPal and Visa have included cryptocurrency in their offerings.
Like the Salvadoran government’s acceptance of cryptocurrencies as official forms, other governments are also creating their own cryptocurrency.
Blockchain, the technology that underpins cryptocurrencies, is far more useful than just being a currency exchange. Transactions made via the blockchain can be traced permanently and immutably, allowing buyers to have greater confidence in their product’s journey through the supply chain.
If you are interested in ecommerce, it is important to be familiar with cryptocurrency and blockchain technology, and these technologies will become more mainstream.
4) The Delivery Revolution
The home delivery service is growing rapidly. Although companies have responded to consumer demands for quick and convenient delivery to their doorsteps since the pandemic in 2001, they are still not meeting those needs.
Younger generations-millennials and gen Z-are driving demand for more flexible and faster delivery times, and companies are getting creative to meet their needs. Partnerships between delivery services, retailers, and delivery companies, such as the recent Ulta Beauty/Doordash partnership, increase same-day delivery options.
Labor is a significant obstacle to personalized delivery options. Delivery and logistics workers often work in low-paying jobs with no benefits, and these jobs are in high demand due to the constantly changing pandemic.
Despite these obstacles, we are seeing significant growth in the delivery sector. Consider food delivery services such as Doordash and Ubereats. These companies have experienced steady growth since 2017 but notice the huge gains that have been maintained since April 2020.
Multilayer distribution, super-optimized supply chains, and software-assisted home delivery are all changing home delivery. These will be the trends to watch in 2022.
5) D2C Direct Sales is a Millennial Love Affair
Ecommerce has allowed businesses to sell directly to customers, allowing them to avoid the need for intermediaries and resellers. D2C commerce, also known as “direct to consumer,” is this type of trade.
Over the past five years, “direct to consumer” sales have been growing in popularity. The November 2017 Keyword Volume was 880, quadrupling to 4.4K by November 2021.
Manufacturers and large wholesalers have begun to focus on this type of trade because of the ease of connecting through online stores. It is not uncommon for large brands to leave Amazon and other trading platforms, as they have their own online stores. Nike, for example, has stopped shopping on Amazon and eBay since it has its own online store.
Direct to consumer sales offer consumers lower prices and greater profits. These factors are certain to continue in 2022.
Final Thoughts for the Next Year …. and Beyond
These trends aside, here are some recommendations to help your e-commerce company grow in 2022.
Study the market to identify industry trends. Determining how these trends relate to your business is key to capitalizing on them. You can develop better strategies by constantly studying needs and their audience.
Research the competition. Keep an eye on your competitors. What are their creative trends? What are their innovations? What are their unique selling points? These questions will help you position your business to succeed.
Keep an eye on industry news and influential people. It would help if you kept your eyes open for industry news and influencers to alert you to changes in the market. Keep your eyes open for new trends, and stay ahead of the competition to maintain your competitive advantage.
These three ideas will help you make the right decision, regardless of which emerging trends this year. We are excited to see where the year takes us. We wish everyone a happy, prosperous 2022!