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What Is Search Engine Optimization (SEO)?

SEO is a term that means “search engine optimization.” Search engine optimization is the process of improving the visibility of your website to people searching for products or services related to your company on Google, Bing, or other search engines. The more visibility your website websites have in search results the more likely to attract attention and potential and current customers to your company.

SEO function

Search engines like Google as well as Bing make use of bots to crawl the internet, moving from one site to the next and collecting data about the pages, and then putting them in an index. Think of an index as an enormous library, where the librarian is able to pull up the contents of a book (or an online page) to assist you in finding the exact information you’re seeking in the moment.

Then, algorithms examine the pages within the indexand take into consideration many ranking elements, or signals to determine in what order the pages will appear in results of a specific query. The analogy of a library is that the librarian has gone through every volume within the library and will tell you which book will answer your queries.

Our SEO success factors could be viewed as proxy indicators for certain aspects related to customer experience. This is how search engines determine the level to which a site or web page is able to give the user what they’re looking for.

Contrary to paid search advertisements and paid search ads, you cannot use paid search engines to gain better organic search results SEO experts must do the effort. This is where we come into.

How many types of SEO?

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Why is SEO important for marketing?

Each year, people search for information on products and services with commercial intent, and SEO is a vital component of digital marketing. Frequently, brands use search as their primary traffic source and as a complementary channel to other media. Your bottom line can be affected by having a higher ranking in search results than your competitors and greater visibility.


The search results have changed over the years to provide users with more relevant answers and more information to help them stay on the results page. Instead of driving them to other sites, you can redirect them to this page. Rich results and Knowledge Panels can also help your company appear more prominently in search results and give users more information about your company. Search engine optimization is, in short, the foundation for all marketing efforts.


Having an understanding of what users of your website want can then be implemented across your campaigns (paid and organic), your website, your social media properties, and more.