Digital Marketing is a monster. What channels should you focus on? What exactly do SEO as well as PPC actually mean? What are the benefits and disadvantages of one of the various types of marketing using digital media? What is the best place to begin?
Digital marketing encompasses more than a simple website and a fun “viral” video… Design by Spoon Lancer.To aid you We’ve compiled the top 10 forms of marketing that use digital technology. It’s clear that the lines are blurred between the different choices, but at the very most, you’ll have a variety of choices.
When it comes to deciding the right channels, the standard questions will be: WHY do intend to make use of digital marketing? And WHO do you want to reach through all your efforts to market? This will allow you to choose the best methods and channels to meet your goals.
Types of Digital Marketing:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
This refers to the process of enhancing your site to “rank” higher in search results pages. This is a way of increasing the quantity that natural (or free) visitors your site gets.
The types of channels that can benefit from SEO are blogs, websites as well as infographics.
There are numerous methods to use SEO to bring qualified traffic to your site. This includes:
a) On-page SEO: This kind of SEO is focused on all the content “on the page” when browsing a website. By analyzing keywords to determine their volume of search and intention (or meaning) You can provide readers’ questions and be more prominent on pages that search engines display (SERPs) that these questions generate.
b) Off-page SEO: This kind of SEO is focused on the entire process that occurs “off the page” when seeking to optimize your website. “What activity not on my own website could affect my ranking?” You might ask. Inbound hyperlinks are which are also known as backlinks.
The number of websites that link to your site and the degree of “authority” of those publishers will affect how high you rank on the search engines for the terms you are interested in.
By collaborating with other publishing houses, writing guest posts on these sites (and linking back to your site), and creating external exposure and exposure, you will earn the backlinks that you require to bring your site’s rank on all the relevant search results.
c) Technical SEO: This kind of SEO is focused on the backend of your site and how your pages are built. Structured data, image compression, and CSS file optimization are just a few types of technical SEO that could boost the speed at which your website loads — a key ranking aspect in the eyes of search engines such as Google.
2) Content Marketing:
This refers to the creation and marketing of content assets with the purpose of generating brand recognition as well as lead generation, traffic growth, and even customers.
Are you interested in learning and applying the concept of content marketing to your business? Visit HubSpot Academy’s no-cost content marketing training resources page.
The channels that could contribute to your strategy for marketing content include:
Blog posts: Publishing and writing articles on your company’s blog will show your knowledge of the industry and also generates organic traffic to your business. This gives you the chance to convert site users into sales leads for your team.
Whitepapers and ebooks: Whitepapers, ebooks, and similar content can further inform the visitors to your website. Additionally, you can trade your content with a reader’s contact details, creating leads for your business as well as taking people through the buying process.
Information graphics: can be useful. Sometimes visitors need to be shown rather than explained. Infographics are visual content that aids users understand a concept that you would like to teach them.
Visual or audio content: Radio and Television are two popular platforms for marketing digital. Producing content that is uploaded online as a YouTube video or heard on the radio by listeners can significantly increase the audience you can reach.
3) Social Media Marketing
This method promotes your company’s brand and the content you share through social media channels to raise awareness of your brand as well as drive traffic and create potential leads for your business.
If you’re a novice to social platforms, then you could make use of tools such as HubSpot to link channels such as LinkedIn and Facebook together in one location. This lets you effortlessly schedule content for multiple channels simultaneously and track analytics through the platform too.
Alongside connecting your social accounts to HubSpot for posting purposes, you can connect your social media accounts to HubSpot to get direct messages all in one location.
The channels you can employ for social media marketing are:
Many marketers are using these social media platforms in order to develop an effective campaigns. Working with a popular creator of content or participating in a trend that is being embraced by a broad audience is a method of marketing that is viral.
The goal is to create something worth sharing in the hopes that it will naturally spread through a social media platform.
4) Pay Per Click (PPC):
PPC is a way of increasing traffic to your website by paying a publisher each when your advertisement is clicked. The most well-known forms of PPC are Google Ads which permits you to buy the most prominent slots in Google’s search result pages for a fee “per click” of the ads you post. Other channels that you can make use of PPC include:
Paid advertisements on Facebook Facebook users are able to pay to modify an image, video, or slideshow that Facebook will share to the feeds of users who correspond to your company’s demographics.
Twitter Ads campaigns Users are able to pay for the placement of a set of profile badges or posts to the feeds of specific audiences each of which is aimed at achieving an objective specific to your business. This could include increasing web traffic as well as an increase in Twitter followers, engagement with tweets, or even downloads of apps.
Sponsored messages on LinkedIn Here, LinkedIn users are able to pay for messages to certain LinkedIn users according to their profession and their background.
5) Affiliate Marketing:
It is a form of performance-based marketing where you are paid a fee for promoting the products or services of another on your site. Affiliate marketing channels are:
Video ads can be hosted via The YouTube Partner Program.
Linking affiliates to the social networks you use.
This is a part of the relatively recent trend that is a result of the influencer market. The creation of a campaign using the use of influencers may be an extremely effective method in affiliate marketing. Finding the best content creators could take your digital marketing campaign to the next step.
6) Native Advertising:
Native advertising refers to ads that are mostly content-driven and are featured on platforms alongside other non-paid content. BuzzFeed sponsored posts are a great illustration, however many also consider social media ads as “native” — Facebook advertising and Instagram advertising, for instance.
7) Marketing Automation:
Marketing automation refers to software used to automatize your marketing processes. A lot of marketing departments can automate repetitive tasks that they would otherwise have to do by hand, including:
Email newsletters: Automation of emails allows you to automate sending emails to your customers. It also allows you to reduce and increase your list of contacts as you need to so that your newsletters are being sent to those who would like to receive the newsletters in their email inboxes.
Post scheduling for social media If you’re looking to boost your company’s visibility on a social platform you must post often. This can be quite a tense procedure. Tools for social media planning will push the content you post to your social media accounts for you, which means you’ll have your time focusing on your strategies for content.
Lead nurturing workflows: Creating leads, and then converting those leads into customers is a lengthy process. You can streamline the procedure by sending prospects targeted emails and content when they meet certain requirements, for instance downloading and then opening an ebook.
Tracking and reporting on campaigns: Marketing campaigns may involve a lot of people including emails websites, content phones, emails, and much more. Marketing automation can help organize everything you do by the type of campaign you’re serving and monitor the effectiveness of your campaign in relation to the progress that all the components make over time.
8) Email Marketing:
Email marketing is used by companies to communicate with their customers. Email marketing is commonly utilized to advertise promotions, events, or content and to guide people to the company’s website. The kinds of emails you can send as part of a marketing campaign are:
- Blog subscription newsletters.
- Emails to visitors to websites who have downloaded something.
- Welcome emails to customers.
- Special holiday promotions for loyal program participants.
- Tips or similar emails to help nurture customers.
- Find out more about email marketing by downloading our guide for free:
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9) Online PR
It is the process of securing earned coverage online through blogs, digital publications, and other sites that feature content. It’s similar to traditional PR but on the internet. The channels that you can utilize to boost your PR efforts include:
Social media outreach to journalists Contacting journalists via Twitter for instance is a fantastic way to establish a connection with the press, which can lead to earned media opportunities for your business.
Engaging online reviews for your business: If you read online reviews about your business regardless of whether it’s positive or not it is likely that your first instinct will be not to take them seriously.
However engaging company reviews help to humanize your brand and communicate powerfully which can safeguard your brand’s reputation.
Responding to comments that are engaging on your own website or blog The same way you respond to reviews about your business, responding to the readers of your blog posts is the most effective method of generating a lively discussion regarding your field.
10) Inbound Marketing
Inbound marketing is the method of marketing used to draw, engage and delight your customers at every step of the buyer’s journey. You can employ any digital marketing strategy listed above as part of an inbound marketing plan to provide a user experience that is designed to work with the client rather than against them.
Here are some of the most famous examples of inbound marketing as compared to traditional marketing:
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Contact lists for an email in contrast to. spam in emails
11) Sponsored Content
By utilizing sponsored content you, as a brand pay another entity or company to produce and share content that discusses your product or brand or product in some manner.
A very popular form that is sponsored content can be called influencer marketing. This kind of content sponsored by the brand will sponsor an influencer in their field to create posts or videos that are related to the brand via social media.
Another kind of content that is sponsored could be an article or blog post that is written to promote the topic, service, or even a particular brand.
12) Search Engine Marketing (SEM)
If someone is seeking a service or business-related in some way to you, this is a fantastic chance to promote your business. SEO and paid advertising are two excellent ways to promote your business to make the most of those potential leads.
SEO is an additional strategy to increase traffic to websites by putting ads that are paid in search engine results. Two of the most popular SEM products include Bing Ads and Google Ads.
These ads can be placed in the top positions of the page of results for search engines and provide instant exposure. This is also an example of an effective native advertisement.
13) Instant Messaging Marketing
Marketing your products via messaging platforms is an efficient method of reaching potential leads even if they don’t have a mobile number. It’s an easy method to let your customers inform about sales on flash as well as new products or any updates regarding their orders.
Should your customer have concerns or require more details, it’s also an easy way for them to contact customer support. You can transmit messages to mobile phones via text messages or through platforms such as Facebook Messenger as well as WhatsApp.